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Swizz Beatz Brings Back Reebok Classics

Reebok SneakerYou may recognize the name Swizz Beatz from his involvement in the hip hop world.

The 32-year old producer from the Bronx is one of the most well known and respected producers in the industry. He was only 17 when his music started get used by some of the biggest names in hip hop.

Today, Swizz Beatz has continued expanding his personal brand. He’s becoming more involved in the fashion and design world. Along with having his hands in apparel lines he is now face of the relaunched Reebok Classics line. Along with being the face of the shoe line Swizz Beatz will serve as creative director.

Swizz Beatz and Reebok Classics

Part of the agreement with Swizz Beatz and Reebok was to get back to the basics of the Reebok Classics line of footwear. The styles are reminiscent of the ’80s and early ’90s.

There always seems to be a circle back every 15-25 years where people get interested in the styles from years ago. We’re now looking at styles from the late ’80s and early ’90s coming back. Think big basketball shoes and lots of flashy colors.

Swizz Beatz was born in 1978 so he grew up in the era Reebok is heading back towards. It should make for a great partnership of style and great footwear. A few of the products have been released and I’m sure many more are on the way.

Congratulations to both Swizz Beatz and Reebok on the partnership.

Reebok Athletic Classics

Here are a couple styles that represents a little about the new Reebok Classics line.

Women’s Classic Nylon Sneaker

Reebok Womens Nylon Sneaker

Shop: Women’s Nylon Sneaker

Now this should take a few of you back. These are as comfortable as ever and their becoming popular once again. Comfort never goes out of style.

Reebok Zig Slash

Reebok Zig Slash

Shop: Reebok Zig Slash

It’s old school basketball time. Expect a few more like this in the fall when basketball season heats up.

Swizz Beatz – Everyday

Reebok Sneaker image courtesy of Jennie Faber